IEVA welcome Myenergi as our latest Corporate Sponsor
It's been less than a month since our AGM, but we are working away in the background trying to get...
In our last IEVOA members newsletter, we asked for feedback on what EV owners do when charging their cars. The hypothesis being that when someone pulls up to charge their car, public infrastructure isn’t necessarily their preferred method of getting electrons but when they use it, they do more than just fill the battery and leave. In other words, EV users at forecourts benefit the business with higher margin items at the till.
We had a great response which gives us statistically relevant information to share.
Firstly, when asked how EV owners would rate Ireland’s public charging infrastructure, 48% rated it 3 out of 5. 35% rated it 2 out of 5. The rest were split between a 2 or a 4 rating.
When prompted to explain their rating, the answers varied. Some themes emerged, though. Notably:
We then asked to order the priority of where they charge. In order of preference, the voting was:
When asked to elaborate on answers, some of the comments touched on the following:
We asked folks how long they spend queuing at chargers, and in order of votes we got the following result:
We prompted ‘other’ to solicit feedback on what people feel they do when at charging stations. Some of the answers included:
Getting into our hypothesis of what people do when they do use chargers, we asked what the likelihood of spending money at nearby resources would be (out of 5), and got the following result:
We then asked how much people tend to spend at nearby facilities (note that this does not include the cost of charging itself), and got the following results:
For the remainder we asked how much they spend and got several responses, including:
Finally, we asked for any other feedback. And a lot of it ended up being positive notes about our newsletter and the work done at IEVOA, so we genuinely appreciate that! For the other comments, some worthy shout-outs included:
Looking at the information and pinning it against our hypothesis, it seems that people do genuinely want more and better infrastructure to charge. But that’s for big trips for business, with family or visiting folks. Most want to rely on home-charging, and those who rent or who don’t have a driveway feel a carrot-and-stick approach from local authorities, the government and state bodies should step in to assist there with an eye to a near-term future where most cars are EVs.
Moreover, when folks polled need public infrastructure, they mostly route themselves through a charger location that has good amenities. And they spend money there. If you’re a forecourt, offering quality food & drink will get you more business from EV owners. Hotels, sports centres and similar should make it a priority to attract EV owners to destination chargers, because they’re spending a lot at those locations.
Thanks to everyone who participated in this survey. We’ll have more in the future. If you want to get involved and stay in the loop, become an Irish EV Owners Association Member. We would really appreciate the annual donation of €20 to help us run the association, but even free membership grants you access to our newsletter. And if you’re a business looking to IEVOA for representation, information or guidance, consider becoming one of our first corporate members.
It's been less than a month since our AGM, but we are working away in the background trying to get...
At the Irish EV Association (IEVA) we're constantly seeking innovative ways to support our members...
We wrapped our latest monthly committee meeting this week, and we will endeavour to share the...